Mavado teams up with Jamaican-born, Canadian-based pop princess Karian Sang for the sexy single, “Take It.” The track released internationally through Zojak World Wide and is now available on iTunes and e-tailers, worldwide.
“Take It” was produced by Troy “Troyton” Hinds and Michael “Askhell” Fairman for famed dancehall production house, Troyton Music. They were contacted by Mavado and his camp, and commissioned to build the single specifically for Mavado and Karian Sang. “We’ve been working together with Mavado for years, making some of his biggest hits,” states Hinds. “As I’ve been known for producing tracks like this song with him all the time, I think that’s why I was called.”
“It was great working with Troyton on this track, as we always do, every time we hit the studio together,” reveals Mavado. “We have a good chemistry going. As for Karian Sang, she has a great talent and is hard working, so it was only fitting to do this track with her. And it came out to be great song, we know we have a promising hit song in hand.”
“Working with Mavado has been one of the most exciting experiences for me,” says Karian Sang. “To meet one of my idols and become friends then being able to do a song with him…unbelievable! He sees the talent in up-and-coming artists and gives them their props, so when I finally had a chance to link with him in the studio, it was great.”
In addition to digital distribution of the blockbuster single, Zojak World Wide teams up with Troyton Music to assist in the financing of a marketing campaign, through radio and media outlets, to maximize the promotion of the release. “The feedback we have been getting on the track is amazing and we are looking forward to big things with it,” discloses Aaron Mahlfeldt, President of Zojak World Wide.
The “Take It” video is currently in pre-production and the shoot is scheduled to take place in late December, in Jamaica. It will be directed by Scorpio21, Kingston’s most innovative red tape video company. The highly-anticipated video is expected to premiere in mid-January.