Natural Black brings his own heat for the summer with the exciting video for his hit single, “Party Truck,” which sees a worldwide debut on Thursday, May 9. The highly anticipated video was shot on location in New York City (Manhattan and Brooklyn), during March and April, and was directed by Brian K. Roberts for Honest Illusions Multimedia.
The video sees Natural Black spreading party vibes throughout New York City, and even taking a ride on a party truck, driving around and sending his infectious sounds throughout the streets of New York. Dance crews also show off their skills in the video, including the Active Dancers (Lionel and Christopher Esty), and the Blak Starr Dancers (Navarroe “Bling Starr” Crossman, Anthonio “Dims Starr” Randall and Romeo “Kay Starr” Howard).
“I always try to keep my music fresh for the fans,” states Natural Black. “Everyone looks forward to summer time to enjoy the beach or the sunshine and I want to give everyone a feel-good, fun track to add to their playlist with ‘Party Truck.’ I’m all about conscious music but I’m also conscious of life and want my fans to enjoy it to the fullest.”
The video was produced by Ghetto Lynxx and Shaggillia Records, with his management and booking agency, Triple T Production, at the helm. “We assembled a great team, from the director to the producers to the dancers, and really wanted to put together a quality video that properly portrays Natural Black, and we look forward to a positive reception from the industry and fans alike,” states Tasz Smith, CEO of Tripe T Prodcution.
Natural Black has been claiming 2013 as his, with the release of five new singles – “I’m On My Way,” “Natural Chronix,” “Who Cares For Me,” “Don’t Play With My Heart” and “Party Truck.” In addition to the “Party Truck” video, he also recently shot the music video for “Don’t Play With My Heart” in New York City, and fans can stay tuned for that in the coming weeks.