U.S.-based hotel group Ramada will be spending US$7 million to rebrand the Princess Hotel and Casino at Providence, East Bank Demerara to Ramada Georgetown Princess, officials announced at a news briefing on Tuesday.
The rebranding has already taken effect and comes following an agreement between the Providence entity and Ramada, which is a subsidiary of the Wyndham Hotel group of New Jersey in the United States. The agreement is a work in progress in which the two have partnered on Princess’ existing hotels in Europe and the Caribbean.
Princess Hotel comprises 191 rooms, including Presidential Suites and Executive/VIP rooms. In addition, it has indoor and outdoor food and beverage facilities, the largest hotel conference and banqueting hall on the East Bank and the largest outdoor pool in the country.
Two years ago, Princess Group invested US$2 million in its entertainment section with two state-of-the-art movie theatres, Fun City and Club NEXT.
The hotel will continue to invest with the installation of 3D digital projector movie theatres this year. Ramada believes that coupled with its growth and strategic move of continuous external marketing opportunities in the Diaspora and the support through this new brand, the partnership with Princess will strengthen the hotel’s ongoing commitment to the hospitality industry in Guyana by offering guests a strong and distinct brand.
The management of the Princess Hotel also hopes to have the Ramada brand become a household name in Guyana, promising to offer a comfortable and friendly home away from home for national and international travellers. The Princess Hotel will commence the US$7 million upgrade this year, which will include renovation and refurbishing of its lobby and reception area, restaurant and bar, pool area, changing room, showers, bathrooms, guest rooms and conference area. These renovations will take place over the next 12 months.