IT has been six years since singer Serani scored big on the Billboard charts with the hit single No Games.
He is hoping to replicate that success with his latest single In My Arms.
Released this week on iTunes, the single was co-produced by Serani and Matthew ‘Esco’ Thompson.
“The song is straightforward, to the point, about me making an attempt to woo a lady into falling for me and believing that she belongs in my arms,” the 32-year-old told the Jamaica Observer.
The singer — who is currently on an American promotional tour — said that while he is busy in the studios, an album is not yet on the cards.
“I’m not currently working on an album, but I have many unreleased songs that are fit for an album of this quality,” he noted.
Serani, whose given name is Craig Marsh, said his Billboard foray opened several doors for him.
“I have been blessed with a song like No Games because it has allowed me to tour consistently since its release, so I can’t complain. No Games has opened a considerable amount of doors internationally to the ears of many industry players. It’s just up to me to continue releasing good quality music to blow their minds away,” he said.
The single No Games, produced by Linton ‘TJ’ White, peaked at number 53 on Billboard’s R&B Hip Hop Singles chart. The album of the same name reached number 74 on Billboard’s R&B Hip Hop album chart and number three on the reggae album tally. It has sold more than 400,000 copies in the United States.
Serani established himself as a producer with the Daseca Unit before embarking on a solo music career. He made his debut as a guest vocalist on Mavado’s single Dying, from the album Gangsta for Life: The Symphony of David Brooks.
He is known for songs including Mama Still Hungry, Doh (featuring Bugle), Romance, Stinking Rich, and Study People.