“March Madness”, so dubbed because of the giveaways totaling Nine Million Four Hundred and Ten Thousand Dollars (9.41 Mil), is geared at commemorating the 2nd anniversary of Hits and Jams Radio 94.1 Boom Fm. The anniversary celebration will take place throughout the month of March and listeners of the Radio Station will have the opportunity to win cash, prizes and services all month long.
Each week of March will see a different theme for the giveaways. Everyday, on every show last week, saw one (1) lucky listener winning Nine Thousand Four Hundred and Ten Dollars ($9,410); Naturally this is a very symbolic figure for the Station. To date more than Three Hundred and Fifty Thousand Dollars ($350,000) has been give away to more than forty winners. The week culminated with Dental Services provided to the public by renowned Dental Surgeon Dr. SenGupta. Dr. SenGupta and Associates provided free dental services to numerous people all day on Sunday last.
The second anniversary celebration now enters its second week, and listeners will get the opportunity to win double – this week there is a focus on groceries. Lucky listeners can win more than twenty thousand dollars ($20,000) each in groceries. This second week concludes with a fitness walk (WE Fit) around Georgetown and it is open to all.
Callers will also be entered into a draw to win major prizes like trips to the US, Jamaica and Panama, phones, other electronics and much more. The month will also see the hosting of the Hits and Jams Mash Awards (HJMA’s) which honors the top acts during the Mash season. This event is slated for the 18th of March at the Theatre Guild.
This will be followed by the Boom Concert, which is free to patrons and features Bajan Soca Star Lil Rick and local Soca Monarch Jumo, Dancehall Bad girl Jackie Jaxx, Jory, Kwasi Ace, Lil Million and many others. The draw for the prizes will also be done here.
The string of activities culminates with the Day of Sports at the Eve Leary Police Ground, and is open to people from the Arts, Entertainment and Business Communities. This event is slated for the 28th of March.
The Hits and Jams Radio Station – 94.1 Boom Fm, was officially launched on March 16th 2013.