A new, vibrant, re-energized and reimaged GTT was introduced to the press and public today.
The company now has a new logo and brand identity which embodies the re-invigorated forward direction in which the company is headed.
Justin Nedd, GTT’s interim CEO stated “Inherent in our new brand is our vision to be the most inspiring, integrated and customer focused information and communications technology (ICT) company in Guyana with a mandate and promise to “Do More”.
The rebrand comes with a new hip and interactive logo which is the focal point of the brand identity. The mark comprises two inseparable components, GTT letter forms and an exponential “+” which replaces the traditional ampersand (&). Together they encompass the brand’s vision, values, personality and is a visual interpretation of ‘Do More’ which is the company’s new brand essence. The new logo suggests digital communication, connectivity and constant evolution with a level of modernity, optimism and fun. The logo and branding also adds new vibrant colors into the mix as well to reflect the diversity and spirit of the Guyanese people.
Though he is excited about the new logo and look, Nedd suggested that the company is most focused on their new brand essence ‘Do More”.
“This is not just a new look for our company. It’s a new vision and the birth of a new mindset that will be nurtured and given time to blossom. We have had an unbelievable year of adding products and services that help our customers and partners do more in their personal and business lives. We will steadfastly add improvements and enhancements to all areas of our business. We have diligently listened to your concerns and though we do not control all the variables, we believe that you will continue to be pleased with our improvements. I would like to be very clear about this: GTT has a commitment to help Guyana do and be more. We will honour that commitment.’
On top of the obvious marketing and advertising enhancements, GTT will – over the next 12 months – also be upgrading their offices, stores and business centers to reflect the new dynamic brand. Nedd is also promising a lot more to come in the near future.
‘We will deliver new products and services that empower our customers to be more connected with more opportunities. We will help them learn more, play more, live more, have more fun and get more done. It is a very exciting time for not only GTT, but Guyana as a whole.’