Cham (formerly Baby Cham) takes his Story to the We Are Reggae unplugged concert series at The Beach Bar, Doctor’s Cave Bathing Club in Montego Bay, on Saturday.
Peter Lloyd, co-conceptualiser of the seven-month-old series, said it is living up to expectations.
“We Are Reggae’s purpose is to ensure that our patrons are happy, while providing the premier platform of live entertainment. Baby Cham will be awesome,” he said.
MoBay’s Princess Natoya is also slated to perform.
“Live music is healthy and growing strong here in Montego Bay,” Lloyd continued.
Cham (given name Damian Beckett) is known for his hits including Ghetto Story, which was remixed by American R&B artiste Alicia Keys, Vitamin S, and This Is Why I’m Hot with American rapper Mims.
So far, We Are Reggae has featured artistes including Freddie McGregor, Sizzla Kalonji, Agent Sasco (Assassin), Etana and Romain Virgo.