Stag Beer has launched its second “Crown Your Community” promotion on Thursday at the 704 Sports Lounge.
The promotion which is geared towards the renovation of community grounds was inspired by the recent surge of football activities that ANSA McAL has been a part of especially under its Stag Beer brand. The promotion will see $3,000,000 going to the winning community.
The beverage giants will have boxes at various bars where consumers can place their Stag Beer crowns, the community that sees the heaviest weighed boxes will be deemed the winners at the end of a two month period that began at the launching.
There will also be a social media aspect to the promotion where the ground with the most likes at the end of each week will see ANSA McAL doing a promotion at a handpicked bar by the community in an effort to raise the count of crowns in the community.
Once won, the winning community will be able to use the $3,000,000 to fund any project related to the ground.
Public Relations Officer of ANSA McAL, Darshanie Yussuf labelled the promotion as ground breaking and aimed at the development of football. “While these are community grounds there are also football grounds and being part of the development process of football, a sport that we have been heavily involved in is something that we are happy about, it is our way for giving back to the community and to sport in a major way,” Yussuf noted.
Stag Beer brand coordinator, Linden Henry noted that he believes the promotion will be a successful one for the next two months.
The last time the tournament was held was in 2011 where the wining ground was the Mackenzie Sports Club (MSC) ground in Linden. Resurfacing the ground was the focus where $2,400,000 was spent to resurface the ground while $600,000 was spent on lawn mower for the venue.