STAG ‘50 for 50’, in which it is giving away $50,000 to one person every day until Independence Day.Launching of this promo took place last Wednesday at the 704 Sports Lounge on Lamaha Street, Georgetown, where Brand Coordinator Lindon Henry, Trade Marketing Manager Darshanie Yussuf and Brand Ambassador Curtis “Casual” Armstrong were on hand to brief the media.
According to Yussuf, the initiative is in celebration of the country’s 50th anniversary, and the promotion will eventually amount to $2.5M in total prizes.
She said the company is on board in the Jubilee celebrations in recognition of loyal Stag customers.
Yussuf explained that customers drinking Stag beer need to reserve five crowns in a sealed envelope with their names, addresses and telephone numbers and drop the envelopes into any of the entry boxes provided at leading supermarkets and bars countrywide.
She noted that, in the next two weeks, Ansa McAl will have a special 50th anniversary branding of Stag beer bottles.
Meanwhile, Brand Coordinator Henry said drawings will take place across the country, but the final drawing will take place at Guyana National Stadium, Providence, East Bank Demerara.
Brand Ambassador Curtis Armstrong said the feedback in the streets is good so far. People are excited to win cash prizes of $50,000 and are in support of the promotion all the way.
He deemed the promotion as easy and quick, and said anyone can benefit. Ariel soap powder is also giving away fifty 50-inch television sets to 50 persons in the Independence celebrations.