Earning itself the moniker as the, “official drink of dancehall,” in Jamaica, Magnum Tonic has expanded this narrative to now run throughout the Caribbean after its prolific Magnum Xplosion series debuted in 2018, and has announced a reenergized continuation for 2019. With 2019 stagings slated for Guyana, Barbados, St. Lucia, and Trinidad & Tobago, the brand is set to ignite the Caribbean for a second time. Commemorating its dominance of dancehall culture for the past 20 years, the brand will also unveil its Magnum Big 20celebration through its Magnum Xplosion series also.
Following large successes in its 2018 season, Magnum Xplosion moved massive executions throughout the region, bringing some of the biggest names in Caribbean music to the stage. Bunji Garlin, Aidonia, Busy Signal, Ding Dong, Shenseea and I-Octane all gave stunning performances as a great show of Caribbean cultural unity.
“Magnum Xplosion 2018 was an amazing experience for the brand consumers throughout the region. Not only were we able to increase our brand’s reach, more importantly, we were able to reward our loyal consumers outside of Jamaica for the first time in such a big way,” explained Kamal Powell, the brand’s Marketing Manager for the Region.
“The reception towards Magnum Xplosion in the Caribbean has been amazing. In Trinidad & Tobago and Barbados, we recorded our largest numbers with over 15,000 patrons turning for the concerts there respectively. This year we will execute not just a concert, but a world class dancehall experience,” continued Powell
The first Magnum Xplosion for 2019 will be April 21 in Guyana at the National Park. The announcement came following a launch event on March 1, 2019 at Hitz and Jams radio station in Georgetown. The event, which was simulcast on TV in the territory, will see performances from Dancehall mega stars Spice and Ding Dong.