Bounty Killer and Grammy award-winning producers Sly and Robbie have teamed up with UK-based pop artiste/producer Deewaan, to release a collaboration called ‘Runnin It Wild’, which they believe has the potential to become a world-wide hit.
The song is expected to bring Bounty back into the pop market, following his highly successful collaboration with No Doubt in 2001, another song which featured works from musical geniuses Sly and Robbie.
According to Sly, one half of the duo, Runnin It Wild is a potential hit.
“It really sound’s good and overall a nice track that people should add to their collection. It sounds like it can break through internationally,” Sly said.
The instrumental for the song is all pop, coupled with the voice of Deewaan and the hard-core lyrics of Bounty Killer. Sly says producers from his era were moulded to be musically versatile.
“Most musicians my age group used to play in a band and we played different genres. So because of that, we have learnt how to embody all genres of music. Music is like a dream, you play a song 20 years ago then one day you wake up and it’s a hit or somebody samples it. Because even this song, I didn’t remember that we produced it until now,” Sly said.