Demerara Distillers Limited and Pepsi are pleased to launch the Pepsi Dream Prize Promotion featuring an all expenses paid VIP Experience with the world renowned musician Beyonce.
Every year Pepsi takes pleasure in giving back to our loyal consumers to show our appreciation for their continuous support. In 2011 a lucky consumer won an Audi Luxury car and 2012 a BMW Mini Cooper.
In December of 2012, Pepsi announced a wide ranging global collaboration with Beyonce. Pepsi in a release at that time explained that the collaboration would include the development of new content and innovative ways to engage fans, consumers and retailers to benefit both the Pepsi brand and Beyoncé.
As a brand ambassador, Beyoncé has appeared in print and out-of-home advertisements for Pepsi. She also will be visible in-store and on-premise through materials such as shelf promotions, in-store displays and in-store advertising.
Earlier this year, we launched in Guyana, the Mirrors TV campaign featuring Beyonce.
This spot was one of the first creative collaboration elements of the partnership and sees Beyonce’s most iconic personalities from her past – including “Bootylicious” Beyonce, “Sasha Fierce” and “Crazy in Love” Beyonce – go head-to-head in a dance-off in a mirrored studio. As it progresses, Beyonce recreates her most memorable moves before being inspired to create a fresh, never-before-seen routine. “Mirrors” chronicles Beyonce’s realization that all these experiences and personas helped her become who she is NOW, much like the story of a “Grown Woman” – the perfect visual embodiment of the “Live For Now” brand ethos.
“I had so much fun collaborating on this campaign with Pepsi. I got to re-live some of my favourite past characters and looks. It was the first time I saw those costumes in years and it was very emotional,” says Beyonce. “I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.”
Pepsi has had a relationship with Beyoncé for more than a decade — she first served as a Pepsi spokesperson in 2002.
The Beyoncé partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand.
The Pepsi Dream Prize promotion which commences tomorrow and concludes on the 26th September, 2013 gives one Pepsi consumer and a guest the opportunity to see Beyonce perform live at the final show of the Mrs. Carter World Tour being held in New York.
The winner will receive an all inclusive trip for the Music VIP Experience which includes two VIP concert tickets, a recording studio experience, accommodation at a 4 star hotel for 4 days/3 nights, airfare and spending money. In addition to the grand prize there will be weekly draws on Pepsi Fever Friday between the hours of 6:30 to 7:00pmwhere consumers will win Sony Headphones, Sony Tablets, Sony Smart watches, Pepsi Loot bags and free product.
To enter this promotion, consumers need to purchase any Pepsi product and text the code found under the cap/crown to 677-5000 for a chance to enter. Each consumer will automatically receive a confirmation message confirming their entry into the Pepsi Dream Prize promotion.
Weekly Winners will be selected randomly via a computerized program. For the grand prize 15 persons will be selected and placed in a lottery where they will have to select a box which holds the grand prize. There will also be several consolation prizes at the final draw.
On behalf of Demerara Distillers Limited and brand Pepsi, we would like to urge the public to drink Pepsi and Live For Now.