Jah Cure has ventured into music production and will be releasing a new single called That Girl on Saturday.
This is the first project under his Iyah Cure Music Limited label.
“I am investing in myself on a broader scale because I have come to realise that the Jah Cure brand is powerful. My name is worth millions and that’s why other people want to invest in me, so I figured that I should invest in myself and be in control of my own destiny,” Jah Cure said.
It is the singer’s first attempt at being an executive producer, and he believes that the song’s arrangement makes it a “satisfying record”.
“I am going to promote it fully, nobody can stop it. I have been involved from conception, from jump street, from the song itself, to its promotion because I supervised the artwork. I even ended up with two different masters, one with horns and without horns. I went all-out on this one,” he said.
Cure’s foray into production is a dress rehearsal for his upcoming plans to be the executive producer of his own album.
“Mi naah sleep pon my business, right now, I am on throttle mode, so when my contract clears, I can do my own album, so I am learning more things every day to move my career ahead,” he said.