Friday February 21, 2014 The Caricom Bottling Company Inc. added six new flavors to the ever growing beverage offerings when it launched The West Indies Vodka Cooler at the Gravity Lounge, Regent and Camp Street. Performing at the launch was Soca sensation Jumo Primo who brought the vibes ideal for the observance of Guyana’s 44 Republic status. This launch is the first in a series of alcoholic as well as non alcoholic Beverages that are produced by the Caricom Bottling Company that will hit the shelves of supermarkets and Bars shortly.
The Caricom Bottling Company has been in existence for quite a while providing gainful employment as well as much needed products to meet the needs of Domestic and International Consumers. Company Chairman Joshua Safeek at the launching said “Our investment is true to the theory ‘for us by us’ ultimately tapping into the beverage export market thereby fueling our economy. All told the company is investing $1 Billion Dollars into the local economy and its many offerings are not limited to this beverage alone. Safeek further noted that “We are the producers of the West Indies Spring Water that is mostly distributed through our fleet of trucks, growing list of distributors and office. Additionally the water bottled water is also accessible via a fleet of Red carts/coolers which ply the many commercial areas of the nation’s capital.”
Having been granted the relevant approvals from the Food and Drugs Department with support from Go-Invest shortly Caricom Bottling Company Inc. will also be introducing several other non-alcohol as well as alcohol based products such as The West Indies LLB (Lemon, Lime and Bitters), Cran-Water (Cranberry Flavored Water) and Safeek also hinted at Beer in the not too distant future. Caricom Bottling is a share holder company with investors both local and international based.
However, the launch was focused on the six flavors of VodKa Cooler bottled to suit the desired needs of those who like sophisticated, flavorful taste.
The six Flavors of the West Indies Vodka Cooler were introduced by a line up of beauties who could easily be delegates in a beauty pageant donning revealing yet tasteful dresses designed by fashion designer Olympia Sonaram.
In their words as they strutted their stuff with much pizzas and confidence
1. ORANGE: Think of a unique Blend of sophistication and sexiness that exudes an air of comfortable confidence. I’m made with natural cranberry flavors that promote good digestive function. Who am I? Call me COSMOPOLITAN.
2. YELLOW: Refresh your senses with the warmth of the sun entwined in a cool summer breeze; as you drift into paradise. I’m made of Natural Grapefruit concentrate, which helps to protect your heart and boost your metabolism. What AM I? I AM SEA BREEZE!
3. CLEAR (Water Color): Contemplate the simple delights of life with the classic fusion of leisure and pleasure in rewarding comfort. I’m made from natural coconut and Pineapple flavors. I offer the smooth combination of electrolyte vitalization. What am I? I AM PINA COLADA!
4. BLUE: Made from the nectar of natural Blue berries. I promote good digestive function. When you invite me inside you get to enjoy the mystique of white sands and calming seas with playful breezes that exhilarate and relaxes your senses with Tropical Serenity. What am I? I AM THE BLUE LAGOON.
5. Mild RED: Cosmopolitan: Excite your perceptions of life with a spirited burst that cannot be tamed. Caution: I’m a mix of an awesome HOT and Cold Sensation. Yes you guessed right I contain extracts of the hottest peppers on earth. Are you Bold enough to handle the heat? What AM I? I AM VOLCANO LAVA.
6. GREEN: I am a combination of Luscious Mango and tropical Lemon enriched with Vitamin C in splendid fashion: You can use me to liberate your energies in the amazing surreal aura of tropical zest. What AM I? I AM KA-MA-KA-ZE!
A marketing Campaign will soon be launched according to Company Sales and Marketing Manager Mondale Smith who was the night’s emcee.